Marketing Surveys

The Thank You Survey: Different Types of Surveys to Boost Your Business Growth


One golden business rule is to thank your customers when they give you their time and money. 

Saying thank you can sometimes be more than just basic manners though.

Sometimes it can open doors and lead to more business.

Why not add in a survey to your thank you page or thank you email?

This is an ideal opportunity to find out more about your customers or subscribers.

At this point you know people are already engaged, so it’s a great time to ask some insightful questions.

Give Good Vibes

When you send someone a thank you survey, they immediately feel more valued than if you just sent them a straight up sales pitch.

Normally when people opt-in for something they're sent a thank you that's packed full of more products and sales-talk.

Thank You Survey ResponseSuiteThis can actually have a seriously negative effect and can deplete any good will that you've built with your customers.

So why not send them a thank you survey instead?

Sending a survey shows your customers that you're actively interested in them.

It shows that you care about their interests and that you're keen to give them what they want and need.

Segment Your Audience

The great thing about the thank you survey is that you can ask questions that will help you understand which of your products and services will be best for your customers.

This means that you'll now be able to send them offers they will be more likely to engage with.

Once you have your customers answers you can segment them based on their interests and budget. You can then create a tailored service for just for them.

Now you have this key information you no longer need to blast them with the same offers as everyone else.

No more crossing your fingers that they might take an interest.

Segmented List ResponseSuite

You can now send them tantalising offers and product promotions based on what they really want.

What better way to encourage more sales, right?

Here's An Example Of How You Could Use A Thank You Survey

So, in this example you run a fitness and health coaching business.
You provide your customers with top notch training guides and fitness information.
A customer has just opted-in to receive your 30 Day Fitness Plan and you're ready to send a thank you survey to them.

A good template to follow for your thank you survey would be to ask 3 questions, each with multiple choice answers. Short and snappy!

Thank You Survey ResponseSuite

By asking these types of questions your customers will know that you care about their individual needs and choices.

Based on the answers you get from various customers you can now set up your campaigns so that your offers will fit your customers more!

You can send your ‘$40 Weight Loss' offer to people who fit that criteria and send your ‘$200 Weight Lifting Manual' to everyone who fits that criteria.

For more unconventional ways to use surveys to grow your business and make more money, take a look at the full article by clicking here.

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