Marketing Surveys

22 Unconventional Ways to Use Surveys to Grow Your Business and Make More Money [Part 1]


It’s time to start thinking of surveys as intelligent marketing campaign pieces.

Survey’s aren’t just an interactive way to get feedback anymore. You can use them to get more leads, convert more customers and get more referrals.

Welcome to Part One of 22 unconventional ways you can use surveys to make money and grow your business.

1. The Cold Traffic Survey

Drive an advert straight into a survey and watch your opt-in rate go through the roof  compared to a normal sign up form.

Cold Traffic Marketing Surveys

2. The Thank You Survey

Why not add in a survey to your thank you page or thank you email?

This is an ideal opportunity to find out more about your customers or subscribers.

At this point you know people are already engaged, so it's a great time to ask some insightful questions.

With that information you can create offers of exactly what you want people to buy.

Thank You Marketing Surveys

3. The ‘Alpha' Survey

Once you've welcomed your new customer to your community, it's time to find out what you can offer them.

This is where the Alpha survey comes into play.

You could ask questions to find out:

  • How often they want to hear from you
  • What their main interests are within your niche
  • What services they are more likely to purchase from you

With that information you can make the perfect offer in the correct format for your list – hello increased conversions!

4. The Re-Engagement Survey

If you have people on your list who have stopped opening your emails recently, this is a great way to re-engage them.

Quizzes and surveys have ‘fun factor' and tend to be more a lot more tempting to open.

Re-engagement Marketing Surveys

If someone hasn't opened any of your emails in over 1 month, you can put them into a funnel to receive the re-engagement survey or quiz.

An article from Convince & Convert shows that 35% of emails are opened based on the subject line, so why not make the most of that by including the word survey!

5. The Exit Survey

Hopefully your paying members will never leave, because you're awesome and so are your products.

But in the event that they do decide to leave, it would be good to find out why.

You can send out a short survey asking why they left and if there is anything you could have done differently.

If it's a quick fix, then you can act on it!

Lee Resources shows that 70% of customers will do business with you again if you can resolve an issue for them. You'd be daft not to try!

6. The Post-Sale Survey

Find out how well you've done, ask for a rating.

Post Sale Marketing Surveys



Sending out a post-sale rating survey is super important if you want to make sure your customers are happy and find out what you can improve on.

It's also a great way to figure out the best way to follow up with each customer.

If you receive a 5 star rating (round of applause), you can ask for an official review or testimonial.

If you receive a 1 star review (uh-oh), you can follow up with an email or call from your customer services department.

7. The Content Planning Survey

58% of people said they perform online research on the products and services that they are considering purchasing. (Jim Jansen, Pew Research Centre's Internet and American Life Project, 2010)

So why not make them part of the creation process? Content Planning Marketing Surveys

You can send out a survey to your existing list simply asking them what products and services they would like to see from you.

The results of your surveys will not only give you ideas for new content, but it will be content you know people already want!

8. The Social Follower Conversion Survey

In 2017, the average person spent just over 2 hours per day using social media.

Social media quizzes and surveys can be a fun way for people to kill time, and a great way for you to get more people on your email list.

By adding surveys to your social media strategy, you can convert your followers into subscribers.

9. The Application Form

If you have a coaching programme, a mastermind, or another type of high level programme, you can use a survey to find out who is qualified to join the programme or receive a sales call.

Anyone who is not can receive a different follow-up process to either qualify them or sell them alternative, more suitable products.

10. The Offline Survey

Your survey's don't just have to be online!

You can conduct a range of surveys at events, mixers and while you're out and about.

Offline Public Marketing Surveys




Just grab your tablet and your list of questions, and off you go!

11. The Account Set-Up Survey

This type of survey is great if you have a product that requires set up information from every customer.

Rather than retrieving this information over the phone or by email, simply set up a survey to capture everything at once!


We would love to hear about which of these survey types you use and how well they work for you.

Let us know in the comments below.

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