With the loaded survey you can do just that. We're going to show you how you can structure your survey in such a way that you can market specific products and make more sales.
Sound good? Let's get started!
What Is The Loaded Survey?
The loaded survey helps you steer people in the right direction.
You can point them to the product or service that you want to promote.
Your questions will be ‘loaded' with the answer you want them to pick, as well as answers that they are more unlikely to pick.
The great thing about this survey is you can then follow up with a product offer based on the answer they picked.
(The product you wanted to offer all along!)
This survey is perfect if you have a particular product or service that you want to bring to people's attention.
How To Load Your Survey
You might be thinking ‘this sounds great, but how on earth do I load my survey?'
Well, it's all about how you format your answers.
You can drive people towards your loaded answer with attention grabbing language and irresistable buzz words.
The key is to make your loaded answer seem more exciting than the rest, so exciting that it's pretty much the only obvious answer for people to pick.
Here are some examples of how to jazz up your answers that will give you a little inspiration:
Health & Fitness Plan would become 30 Day Plan To Achieve All Your Fitness Goals
Engagement Tips becomes Ultimate Cheatsheet – How To Skyrocket Your Engagement
Productivity Guide would become [Number] Genius Ways To Increase Your Productivity
See what we did there?
What You Should Do With The Results
Before you sent out your loaded survey you already had an idea in mind of which product you were promoting.
This was your loaded answer!
That means that if your loaded survey has worked well, you already have a good idea of what your results will show.
You can segment your email list based on their answers meaning that everyone who picked your loaded answer is in one place.
This is where the fun part starts…
You already know that these people are interested in your promoted product so you're in a great position to start making sales!
Time to start sending out those exciting offers, or even direct them straight to your sales page.
For more unconventional ways to use surveys to grow your business and make more money, take a look at the full article by clicking here.
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