What Is The Feedback Survey?
When you’re creating a new product or service it’s a good idea to find out what your customers think.
You can send out a feedback survey asking their preferences on a whole bunch of stuff including packaging, product name or logo.
A study by Michael Norton, Daniel Mochon and Dan Ariely called ‘The IKEA Effect: When Labor Leads to Love', shows us that when people have involvement in creating something they are far more invested in that product.
If you allow your customers the opportunity to be part of the creative process, they are more likely to take an interest when you launch.
The Best Time To Send The Survey
Unlike the content planning survey, the feedback survey should be sent after you have already made product and service decisions.
At this point, you already know what you want to sell or promote, and you're simply asking for the opinion of your current and future customers.
This way people know which direction you are going in but still have the opportunity to give you a little guidance.
What Should You Ask?
You can afford to get quite specific with the feedback survey – focusing on the niggly bits.
You've already got a product or service, you just need to find out how you can tweak it to maximise mega-sales potential.
We would recommend using multiple choice answers for this one, let them choose from options that are realistic.
There's nothing stopping you from leaving the answers as open text fields, but then you run the risk of people making suggestions that are just way out of reach.
What You Should Do With The Results
You’ll get the most out of your feedback surveys when you have a good quantity of results to work with.
There’s nothing wrong with sending out your survey multiple times to get a good amount of results to work with!
NOTE: If you are sending your survey more than once, remember to remove the people who have already completed it from your list. You don’t want to annoy anybody!
The results of your feedback survey will ultimately let you fine-tune your products and services and ultimately make more sales.
If your results are telling you that your customers want you to change the colours of your packaging or which day of the week you present your webinar, then make those changes.
Giving your customers what they want is the easiest and fastest way to increase sales.
For more unconventional ways to use surveys to grow your business and make more money, take a look at the full article by clicking here.
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