Wouldn't it be amazing if you could get people to buy more of your stuff using mind control?!
Alright, so maybe not actual mind control…but written persuasion might actually be better! It's extremely effective and anyone can do it as long as you have the right tools.
This week we managed to grab some time with persuasion expert Tim David to find out exactly how it's done…
- I don’t actually have a specific fancy definition. I think how you do it is actually far more interesting.
- What I find interesting now, in the time that we live in, is how written persuasion is coming back.
- We have our phones in pockets all the time now, so we’re always having written interaction with text and email.
- Written persuasion allows us to meet people where they want, to communicate with them on their terms, how they prefer.
- It also allows for greater distribution, you get it down on paper or on a website and suddenly ‘wow’ it’s working for you over and over again.
- I recently downloaded an app called Bigvu. It allows you to take the video you’re creating maybe for webinars, for live streaming, for YouTube etc. and you can put in your text and it basically turns your phone into a teleprompter.
- This lets you take your written persuasion and vocalise it.
- I learned early on as a speaker that very rarely is the perfect work going to fall out of your mouth randomly.
- There is a big mistake that people make which actually causes a lot of other mistakes.
- That is…staring at a blank page and expecting something to happen.
- One of the ways to fix that is using templates and formulas.
- Another thing that is really important to keep in mind is ‘who are you writing to?’ When you do that you suddenly have parameters which will help you structure your writing.
- The other side to written persuasion is, of course, the persuasion.
- People sitting down to write something without having any training, experience or understanding of how words translate into action, will make mistakes.
- It’s a skill that can certainly be developed and a skill that should become a priority.
- If you have any doubt about your writing, then you’re probably a bad writer.
- But…that’s good, it’s a beautiful thing! Because the process is about learning and developing.
- You should always feel like there's more that you have to learn in order to take the steps necessary to become a good writer.
- If you think you’re a good writer, then you’re going to be blind to the fact that what you’re doing might not be working.
A book that you would recommend…
Building a StoryBrand by Donald Miller
What is your top success habit?
Focused thought, I think it’s important to make a habit of downtime. That comes from sleeping regularly and fostering moments of solitude.
Who do you look up to?
Jeff Shore, he does some great work in sales and has a great podcast.
What are your favourite apps right now?
Bigvu which is the app that I brought up earlier.
Here’s the big one…who do you like more, Rob or Kennedy?
Finally, where can folks go to find out more about you?
The best place is moreinfluential.com where you can find a lot of great free stuff that you can dive into.