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Product Creation For The Win With John Thornhill [Episode 23]


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In a world where every niche is catered for and there are more product categories to choose from than ever before…is product creation dead?

The answer from this weeks guest, John Thornhill, is no, absolutely not! Product creation is alive and thriving and in this episode, he's spilling his tips on how to create profitable products from your own skills and knowledge…





  • Every single successful marketer out there is selling something of their own, or they’re teaching what they actually do.
  • In my opinion, there’s nothing more important than creating your own products. It gives you authority, you can produce income streams quickly and it builds up that really important customer list.
  • I’m also a successful affiliate marketer, but I wouldn’t be a successful affiliate if it weren’t for product creation. I’m building my list from the products that I’m selling and without that I wouldn’t be as successful.
  • As an affiliate, you can only profit from the traffic you drive towards that product. As a product creator, you benefit from the traffic that all the affiliates are sending to your product.





  • What I always say is, if you’re just starting out and you’re just beginning to learn something then all the people who are just below you with their knowledge, they’ll want to know how you’re getting your results.
  • People might not want to learn from the guru who has a team of people working with him, they want to learn from the guy who started from zero and within 30 days is getting results – and he can show you how he did it!
  • The biggest excuse I hear is ‘I don’t know if I can do it’. A lot of people say they don’t have the confidence or the technical ability to create something.
  • In terms of technical ability, there are so many online tools that take away a lot of the hard work and technical knowledge…so that’s not an excuse anymore!
  • In terms of confidence, you might be thinking it’s been done a million times before, but I always tell people – no one has done it like you! If you put your own personality into it then you’ll have a new product.





  • I would have to say that a simple report is the best product to start with. It’s so easy to create a PDF that teaches one thing really well.
  • Go out and learn something. Then pop together a report of what you learned, how you put it into practice and how you got results.
  • I’ve seen simple reports make people thousands and thousands of dollars!
  • Once you’ve got that up and running you can add on upsells and put together a funnel.





  • A lot of my offers these days are made up of lots of short videos, not only are they easier to consume for the customer but it makes them much easier to update.
  • Because the internet and online world changes so often you might have to go and update short snippets of your videos pretty often.
  • If it’s only a minor change I would probably leave the video alone and just add a note somewhere advising of the change or update.
  • But, as time goes by and your products get older there comes a time when it’s probably best to update the whole thing. For me I use this as an opportunity to start the whole thing again, make it better and have a re-launch!





  • Normally my upsell is something that will take away work from the customer and make a process easier or something that they can get results from straight away.
  • For example, if I was teaching people the basics of blogging my upsell could be helping them build their blog, content strategy, one-to-one consultations on advanced strategies etc.
  • Most of the time an upsell should help the customer get better results or make life easier for them!






A book that you would recommend…
The Go-Giver by Bob Burg

What is your top success habit?
I usually map out my week so that I know what's coming in the week ahead.

Who do you look up to?
Back in the day when I was starting out I looked up to Jim Cockrum and Mike Filsaime, they both taught me a lot of what I know now.

How do you define success?
Not waking up to an alarm clock and being able to do what you want when you want.

Here the big one…who do you like more, Rob or Kennedy?
Well, Kennedy you've made me laugh most today!

Finally, where can folks go to find out more about you?
If you visit johnthornhill.com you'll be directed somewhere you can learn more about everything we've just touched on.


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