You could have courses galore, piles of products and a stream of brag-worthy services, but if you don't have an audience to reach out to – you're a bit stuck!
Janet Murray knows a thing or two (tons actually!) about building an audience from scratch, growing an existing audience, and keeping every single person hyper-engaged along the way.
Let's find out how she does it…
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Where does social media fit into audience building?
- Social media is how you build your email list in the first place.
- There are three phases to it:
- 1. Build up followers on social media and get them to engage with you. If people don't engage with you on social media, you won't be able to get them to join your email list.
- 2. Use a blog or podcast to get people moving over to your website.
- 3. Persuading people on social media to join your email list is key – you can sometimes just ask them outright.
What are the first steps?
- Don’t try to be everywhere at once.
- Pick one or two platforms where your audience is hanging out.
- Find 5 – 10 of your ideal clients and ask them what social media platforms they are on – then get on those platforms.
When should you move people from social to your email list?
- You should encourage people to join your list as much as you can, but be careful, because you can be penalised by the algorithm on Facebook and LinkedIn.
- You should make it as easy as possible for people to join. Give them a direct call to action, people just won't engage if you give them too many options.
- Some of the best CTA's are ones that focus on people's pain points and current problems.
- You need to make it really niche and focused to appeal to people.
The importance of engagement
- If no one is engaging with your content there are two factors in play, one being that your content just isn’t interesting enough and the second one is you're not encouraging people to engage.
- It's actually a good thing to openly encourage people to comment on and engage with your content.
- A key thing to remember is that people love to talk about themselves, so if your content lets them to that then it's a good start.
- Also, people like content that's a little controversial.
How do you track your audience growth?
- I’m a bit old school so I actually keep it in a spreadsheet.
- I regularly check my email list size, web traffic, and social media following.
How long should you build your audience before launching a course?
- If you already have an audience, I would say 90 days.
- If you're starting from scratch, then give it a year.
- It really depends on what you're trying to sell, but building up that audience before-hand is so important.
A book that you would recommend…
The One Thing by Gary Keller
What is your top success habit?
I get up really early every morning.
Who do you look up to?
My friends Andrew and Pete.
What are your favourite apps right now?
I really like Strava (I'm practicing for a big run!) and I use Infusionsoft for everything in my business.
Here’s the big one… who do you like more, Rob or Kennedy?
Ooo I can't choose!
Finally, where can folks go to find out more about you?
www.janetmurray.co.uk
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