Wouldn't it be nice if you could overcome business overwhelm and simplify
This episode we caught up with the brilliant James P. Friel who chats about learning how to use systems to free up your time and give yourself and your business the freedom to evolve and scale.
Sounds good right? Let's dig in…
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I'm really excited to talk to you about high ticket coaching…
- Everybody says you need to niche down so that's what I did.
- I used to run a marketing agency after I left my corporate job.
- I had money, clients, people working for me…. but I felt more stuck making money than I did before I was making money.
realisedI didn't have any systems in place.
- I was growing my agency and I needed to be liberated.
- Now I help people put systems in place to liberate themselves so their business can grow.
- We do one to one and group coaching mainly online now.
Talking about scaling, starting at the beginning… how do you take what you know and become a coach?
- Feeling that you have something you can and want to deliver.
- What is the result you're going to get for people?
- Cut away all the things in your mind that are limiting beliefs, and figure out how your time is useful and make sure you're not taking a lot of time to deliver value when it can be done faster. Be efficient.
- Russell Brunson of Clickfunnels asked me for help. I spent 3 or 4 hours sorting out all his stuff. When I started to sell I was taking weeks to help people sort everything out.
- Russell asked me why I didn't just do for them what I had done for him, so I did and I charged a lot more.
Looking at a business, which of your systems do you most often find is either non-existent or inefficient that you can target for maximum impact?
- % major areas: Marketing sales delivery operations and finance.
- Is it Red? – manual effort no leverage.
- Yellow – starting to get some things in place but still involved heavily.
- Green – you have a lot of leverage and there's a good system in place.
What are the big things most businesses do that suck up time and resources?
- In order to get scalability in place, there must be two journeys. One is the tools tech and people systems, and the other is the inner journey for the entrepreneur to become a CEO.
- The business will never exceed the capacity of the systems or the maturity and capacity of the entrepreneur.
- The biggest problem is the hero complex. You can't grow a business if you're doing everything yourself. Don't be a bottleneck.
What's it like to ask if you're the one to take the business to the next level?
- It requires that inner journey. Some entrepreneurs are firestarters who lose interest after an idea gains traction but when they're not being creative they look for other things to start and let other managers take things to the next level.
- Not being qualified to be the CEO of your company is not necessarily a bad thing. You might just be the sort to start great things. Some people can make that transition because they want to. But be very clear about your position in the business.
How do you actually document these systems?
- Start at the whiteboard. What happens when? We are very intentional about thinking through the steps. Face inwards. What happens to get someone from point A to point B?
- Think about when onboarding someone, from the minute they say yes what are the things that have to happen?
- Create checklists. What needs to happen at each stage? What's the task?
For someone who is chained down by the business what are the first things people need to do to climb out?
- Identify what you’re doing on a repetitive basis.
- Don't try and remember how you're doing it. Map it out. If it can be documented then it can be handed on to someone else.
What should we be doing? What is a day in the life of someone who has improved their systems and everything is running smoothly? Paint a picture to make more money for less effort…
- I'll share a story: when I was in college I delivered pizza, and I loved the job because people were happy whenever I turned up. It was before GPS I used a map book and listened to audiobooks and I had a blast!
- Imagine one day I woke up and decided I wanted to be a pizza delivery guy again. If I'm making £1000 dollars an hour and I make £10 an hour as a pizza delivery guy.
- If my capacity as an entrepreneur is to make 100x more than as a pizza guy…. at the end of that day of ten hours, I made £100…. I lost a tonne of money that day because I was not doing the things that were the highest and best use of my time.
- When you're hiring people, you're not paying people for their time, you're buying back your own.
- This means you can focus on the best things you can do.
- Literally, take some time and write down the 3-5 things you should be doing.
- If you are a technician and really good at one particular thing… make sure you get rid of everything that detracts from your ability to focus.
A book that you would recommend…
Winning by Jack Welch
What is your top success habit?
Who do you look up to?
What are your
Here’s the big one… who do you like more, Rob or Kennedy?
Kennedy – sorry Rob!
Finally, where can folks go to find out more about you?