The ‘Alpha’ Survey: Different Types of Surveys to Boost Your Business Growth

Once you’ve welcomed your new customer to your community, it’s time to find out what you can offer them with a survey.

What Is The ‘Alpha' Survey?

It's exciting when someone adds themselves to your mailing list, whether that's through making a purchase form you, opting-in or a face to face meeting.

The next thing that happens is that you send them out amazing email campaigns and you keep your fingers crossed that there will be something in there that they are interested in.

It doesn't have to be that way. 

With the ‘alpha' survey you can actually take control and make sure you send them exactly what they want from the get-go.

When someone new joins your mailing list why not send them a survey asking them what their preferences are?

With that information you can make the perfect offer in the correct format for your list – hello increased conversions!

The Best Time To Send The Survey

The ideal time to send your ‘alpha' survey is immediately after someone has joined your mailing list.

If the survey is received within 5-10 minutes of an opt-in then you're still fresh in someone's mind.

This means they will be much more likely to fill it in and send it back to you. Result!

It's also a really good idea to send new surveys to your list after a little while, just to make sure their answers haven't changed.

What Should You Ask?

Timing is everything…
Some people read their email when they first wake up, some just before bed.

Some people read their emails everyday and some don’t bother at weekends.

It’s always a good idea to find out how often your customers want to hear from you.

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• How many times per week should we email you?
• What are the best days of the week to email you?
• Do you prefer to get your email in the morning or the evening?

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Ask about their interests…
This is a great way to segment your mailing list and make sure that you get the most out of your email offers.

Once you know what your customers want you can hit them with tailored and irresistible products and services.

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• What would you like to learn more about?
• Which of our products/services are you most interested in?
• What are your current goals?

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We wouldn’t suggest that you ask all these questions in your ‘alpha’ survey, you want to keep it nice and short, so people aren’t put off.

Pick one question from each section and tweak it to suit your business and pop them straight into your very own survey.

What You Should Do With The Results

This is where the magic happens!

As mentioned before, you can now segment your email list based on their answers to your ‘alpha' survey.

According to WordStream, click-through rate is 101% higher in a segmented email campaign than a non-segmented campaign.

Now you know exactly how often and when you should be sending them emails.

This will optimise your email open rate as well as avoid annoying people with emails that they just don't have the time to read.

You also have a much better idea of which products and services they want.

This is a massive bonus point for you and means that you can send specific offers that you know your segmented customers will go crazy for!

NOTE: It's important not to ignore the results of your ‘alpha' survey. If someone tells you that they don't want to be emailed about a certain topic or at a certain time, make sure you don't do just that. If you do you run the risk of losing any trust you have with your list.

For more unconventional ways to use surveys to grow your business and make more money, take a look at the full article by clicking here.