Just take a look at this jaw-dropping statistic from Social Media Examiner:
93% of Social Media Advertisers Use Facebook Ads
How do you make sure that your Facebook ads are up to scratch? How do you compete with all those ads?
We've compiled our favourite Facebook Ads for you and explained why we think they work so well!
Let's get started…
1. Digital Marketer
Why It Works
This ad outlines the exact results you'll get if you grab the free download, and who doesn't love a copy & paste template?
2. Chad Nicely
Why It Works
By mentioning the fact that this is an unlaunched product, you immediately feel like you're getting your hands on something special, shiny and new. This is a nice way of promoting a freebie add on product.
3. Google AdWords
Why It Works
This one is simple but effective. The bright colours grab your attention and then an offer of £75 credit seals the deal.
4. Tony Robbins
Why It Works
This ad appeals to the ‘go-getter' in all of us. In business you always want to achieve more and perform to the best of your ability. In this ad Tony Robbins is telling you that he can help you do just that!
5. Source Wave Soft
Why It Works
This straight to the point ad has the wording just right. High return and low investment, what's not to like? On top of that it's FREE.
6. Mondovo
Why It Works
Business owners and entrepreneurs are short of time and want results fast. An in depth SEO report in just 15 minutes, yes please!
7. Lewis Howes
Why It Works
If a nice bright colour and text about boosting sales wasn't enough to grab your interest, the bit about FREE online training should do the job.
8. AWeber.com
Why It Works
This one speaks straight to a big business pain point. Free templates that will take the worry out of email marketing, why wouldn't you?
9. Asana
Why It Works
Social proof and a gorgeous graphic is what makes this ad work so well. If over 30,000 companies are using it then it must be worth a click.
10. Amy Porterfield
Why It Works
This ad has so many great elements to it. It talks about a free video, boosting online sales and millions of dollars!
11. Paul Dunstan
Why It Works
This ad shows you exactly what you will be getting with the image, with a nice little addition…it's FREE.
12. Screw the Nine to Five
Why It Works
‘Steal My Emails' implies that these are templates that you really should be getting your hand on. Wording is key with this ad!
13. Michael Port
Why It Works
You don't even need to read the text in this ad to know what it wants you to do. A nice clear call to action can go a long way.
14. AdEspresso
Why It Works
AdEspresso are appealing to our need to make things easier. A FREE plug-in that will make Facebook Pixel nice and easy for you, who wouldn't want that?
15. Cody Lister
Why It Works
The fantastic graphic draws you into this ad, then the text seals the deal. High profit and low competition with the mention of millions of dollars!
16. Easy Webinar
Why It Works
Money, money, money! This ad uses the promise of a 6 figure salary to encourage you to grab their FREE goodies.
17. NPE
Why It Works
Everyone loves a good laugh! This ad uses humour to draw you in and engage you. Then it moves in to the juicy bits…free cheatsheets.
18. Jeff Walker
Why It Works
The image of this ad does 50% of the work showing us that we can get free training. The other 50% is done with the description text, ‘Make Your Online Business a Success' speaks to almost all online business owners.
19. MindBody
Why It Works
This one's simple. You always want to save time and make more money, which is exactly what this ad says it will do!
20. Derek Halpern
Why It Works
Curiosity is at play with this ad. After seeing it you can't help but want to know what the 6 lessons are…especially #3!
21. HeyCarson.com
Why It Works
The image used in this ad is recognisable as the brands logo which makes us more inclined to trust the ad. On top of that they offer a free report that will help you improve your site.
22. Tim Ferriss
Why It Works
This ad makes something that can be pretty difficult actually sound easy!
23. Stephanie Nickolich
Why It Works
The bright, fresh colours in this ad grab your attention. Paired with text that offers a popular product at a great price, winner!
24. LinkedIn
Why It Works
80% is a crazy high statistic, this alone makes you want to find out more!
25. The Rise To The Top
Why It Works
Who doesn't want to double their sales? The wording is everything for this ad, it appeals to the entrepreneur in all of us!
26. Sinpron
Why It Works
This ad tells us that it will address a HUGE pain point and guarantee the results.
27. Dake House
Why It Works
The opening text does most of the leg work for this ad. 10x profit is a pretty big reason to give it a click!
28. Digital Marketer
Why It Works
This ad hits us with a hard statistic and then offers to to help you in just 7 simple steps. Including the statistic in the text and the image works really well here.
29. Hiring-Hub.com
Why It Works
Humour is the key player with this ad. The image is just hilarious and appeals to a wide audience.
30. WordStream
Why It Works
The image and text both imply a tactical way to overcome a business issue, without spending more money.
31. Trey Lewellen
Why It Works
Well this is a certainly a celebration to aim for! It's super tempting and you want to know more.
32. Jeremy Miner
Why It Works
Rather than just advertising one thing, this ad bullet points 3 things you will get if you click.
33. Drop Ship Lifestyle
Why It Works
A top 10 is almost irresistible, you want to know where you rank so you're bound to click.
34. Vanessa Talbot
Why It Works
Not only is this a free offer, you know you're going to get advice from experts in the field. That kind of help just can't be missed!
35. ReportGarden
Why It Works
Ad images that show you exactly what you will be getting work really well, just like this one.
36. Bryan Kesler
Why It Works
This ad is driven towards making things easier for you, the mention of ‘auto-pilot' works well.
37. The HOTH
Why It Works
Winning clients is such an important part of any business, here The HOTH are saying that they can make it easier for you with their FREE template.
38. SamCart
Why It Works
By stating that this is a ‘behind the scenes look' this ad makes you feel like you're getting a sneak peek into how to have a successful product launch. The image even contains a nice $2.3M figure to tempt you, so why wouldn't you?
39. The Rise To The Top
Why It Works
Not only does this ad have an eye-catching image, it also uses social proof and the desire to make profit to really stand out.
40. Zero to Launch
Why It Works
By adding a photograph to this ad it feels more personal and trustworthy. You know that these are ideas that really worked from a real person.
41. Max Simon
Why It Works
Finding high-end clients is the ultimate goal for most businesses, this ad provides the answer to your problems.
42. Super Fit Business – Chris Brown
Why It Works
The first great thing about this ad is that the image tells you it's a 3 step programme, nice and easy. The second thing is that it tell you that you could make more money and invest less time. It's a no brainer!
43. Ocere
Why It Works
The image says it all in this ad, it tells you what it is and what it does for you. Great!
44. Resource Guru
Why It Works
The main focus of this ad is the 30 day free trial, backed up with the ‘trusted by' part of the image.
45. Patrick Bet-David
Why It Works
The fear of failure is real when it comes to business, so it's nice to hear that successful people make mistakes too! This ad is appealing to the human side of people.
46. Digital Core Marketing
Why It Works
This ad uses urgency tactics to get engagement. ‘Closing in a few hours' makes you want to grab it while you still can!
47. Brian Tracy
Why It Works
We all want to set the right goals for ourselves and achieve them, this as not only appeals to that but also offers support.
48. Andy Harrington
Why It Works
For some people public speaking can be something they avoid, so by addressing this and offering a FREE masterclass this ad is offering you just what you need.
49. Eben Pagan
Why It Works
We often think that having too much text in an ad is a big no! However this ad shows that if you do it right and pair it with a killer graphic it can work perfectly.
50. Coaching With You
Why It Works
A 2 step formula to grow your business, it sounds too good to be true. That curiosity is what will get this ad clicks!
51. Naveed & Sonika
Why It Works
The image and description in this ad is what makes it great. The image advertises the ‘truth' and the description tells you that ‘you'll be surprised'. Together these words and phrases are a winning formula to get ad clicks!
52. Profit From Products
Why It Works
Changing your life, achieving business freedom, a 5 day challenge…this ad has it all!
53. Heart Soul & Hustle
Why It Works
This ad works so well because it simplifies something that a lot of people would find complicated. If you were going to avoid Messenger Bots, you will definitely give this a try.
54. Cody Butler
Why It Works
The ad description says it all here. It's FREE, it's copy and paste and it will increase business. Yes please!
55. Julia Hook
Why It Works
Curiosity makes us want to click this ad. What was the step that we missed? Could this solve our branding problems?
56. Dean Graziosi
Why It Works
The image in this ad just screams confidence, along with advertising a 1 step process to boost your success it's a great ad!
57. Jeff Walker
Why It Works
Throughout this ad it repeats the mention of FREE products to help you reach your goal as an author. If the image and text didn't draw you in then the description will!
58. Rick Valentine
Why It Works
More clients is generally the main goal for any business. This ad gets straight to the point and offers what you want, a way to get more clients FAST.
59. GoCardless
Why It Works
If you've ever had to send reminders for invoices (almost everyone), then this ad will appeal directly to you. The image shows a clear representation of what this is about and the text is simple and straight to the point.
60. The HOTH
Why It Works
The text in this ad is what pulls you in. The prospect of easy upsells and recurring revenue is enough to make anyone give it a click!
61. Tim Ferriss
Why It Works
By using a personal story in this ad Tim Ferriss manages to reach out to your personal feelings too. If you've ever had a similar experience then chances are you'll be interested in what he's offering.
62. Scott Oldford
Why It Works
The bright, stylish graphics in this ad are what grabs your attention. Each image represents exactly what is offered in the ad . This is a great clear Facebook ad!
63. Heart Soul & Hustle
Why It Works
This ad tackles something that can be tricky for all types of businesses. The great thing about this ad is that it describes the offer as an ‘event'.
64. Digital Marketer
Why It Works
The image for this ad talks straight to an email marketing pain point and addresses it. Not only is this a tracking sheet, it's the ‘ultimate‘ email marketing tracking sheet!
Well there you have it.
64 awesome examples of Facebook ads for you to take inspiration from.
Now, go forth and advertise…
These are really nice way to placed ads on facebook. Excellent post. Helpful and informative.
Glad you liked it! Thanks for reading.
Really needed this to help me do my Facebook Ads. Saving this post and thanks for writing it!
Glad it could help! There are some great ads here to take inspiration from if you’re ever feeling stuck.
Great inspiration for my facebook ads. Learnt a few things abojt how to present my ads better.
All good advice! Thank you!