Value Driven Course Creation With Neil Napier [Episode 8]

The popularity of business and personal development courses has massively increased over the past few years, so if that's your biz then high-five!

But how do you know whether or not you're creating course material that people are going to bite your hand off for?

What if you're investing time and money into a course that nobody wants to buy?

Well, we have the interview right here that will get rid of all those fears for good!

This week we're chatting with Neil Napier about course creation. Specifically, creating courses that deliver great value to your customers because they are specifically built with your customers in mind.

Let's get to it…

 

 

 

• As soon as someone buys something they get taken to a thank you page.
• The thank you page has a video of me talking about what they just purchased, what they can expect from it and how it’s going to help them get over the problems and fears that they are facing at the moment.
• After all, that’s why they bought the course so it re-affirms the idea that they made the right decision.
• Then I give them steps of what to do next. Go through course content and point people in the right direction depending on if the are at an early or advanced level. This keeps the course relevant to a wider audience.

 

 

 

• I start by writing the sales page. Doing this will make you think about what people will want, what kind of questions they might ask and what their struggles are, what things you can offer to them.
• Then I address what, why, where, when and how. Using that I look at the questions people might be asking. I think about if it was me, what’s the first thing I would want to know, then the next thing I would want to see etc.
• I then break down the courses into steps that people can follow, duplicate and get results with.
• Each includes something they can implement and get results, this means I can get customers to an end result faster than if they were just following theory.

 

 

 

• I start off by going through 2 rounds of interviews.
• I call 5-10 people just to understand what their needs are on a specific subject. When you spend 20-30 minutes with someone they won’t just tell you what they need but also what they want.
• Step 1 is to understand subjectively what it is that your customers might need.
• Step 2 is sending out surveys and asking people directly what it is they need right now and what they care least about.

 

 

 

• I infuse a lot of branding in what I do. I try to be on camera as much as possible because that builds trust and creates the know, like and trust factor.
• I always look at gaps in other courses. I look at what I’m doing in my business and then at what’s not being covered sufficiently anywhere else.
• Then instead of selling a course on a general subject, I will create a course on something really specific. It might get fewer sales, but I can charge higher because I’m going after specific market types and people realise that it addresses their particular pain point.

Yep, we're pretty impressed too…

 

 

 

A book that you would recommend…
Flipnosis by Kevin Dutton

What is your top success habit?
I try to visualise my next day. I visualise what time I will wake up and all activities through to bedtime.

Who do you look up to?
I look up to people who are doing better than me, people I can learn from so it can change week by week.

How do you define success?
Feeling content and happy where I’m at but at the same time knowing I can do more. Success isn’t the end point, it’s a journey.

Here the big one…who do you like more, Rob or Kennedy?
I know Rob better, so it has to be Kennedy.

Finally, where can folks go to find out more about you?
If you head over to kyvio.com you can learn about everything we can do to help you.